TrueOwned Terms of Service

These Terms replace the Terms of Service dated 5 July 2026 once you accept them.

1. Who we are and what the contract contains

TrueOwned is provided by Lynx Group GmbH, Kaiserstuhlstrasse 2, 8154 Oberglatt, Switzerland, registered in the Commercial Register of the Canton of Zurich, UID CHE-230.130.559, VAT number CHE-230.130.559 MWST. Contact: hello@trueowned.com.

In these Terms, "Lynx", "we", "us" and "our" mean Lynx Group GmbH. "You" and "Customer" mean the business identified in the account or order. "Service" means TrueOwned at trueowned.com, its editor, publishing, hosting, export and integration functions and its API, including the AI features described in Section 3.

The contract between you and us consists of:

1. the plan, prices and order you accept;
2. these Terms, including Schedule 1 (LTX video use restrictions) and Schedule 2 (other model-specific terms);
3. the Data Processing Agreement ("DPA"), including the provider register.

A written order that we have specifically agreed with you takes precedence over these Terms. The DPA takes precedence for the processing of personal data on your behalf, and mandatory transfer clauses take precedence within their scope. The model-specific restrictions in Schedules 1 and 2 apply to the features and Output they name and cannot be waived by a conflicting order unless the relevant rights holder has authorised that waiver.

Every version of these Terms, the schedules and the DPA can be viewed, printed and downloaded from its page, and earlier versions remain available at the same address.

2. Business customers only

The Service is offered only to companies and other legal entities, and to individuals acting in the course of their trade, business or profession. It is not offered for personal, family or household use. By accepting these Terms you confirm that you obtain the Service solely for business or professional purposes and that your account correctly identifies the contracting business. A person who accepts on behalf of a business confirms that they are authorised to bind it. Users must be at least 18 years old and authorised by the Customer.

You must give us your accurate legal business name, address, country and representative, and your registration and VAT numbers where you have them, and keep them current. We may ask for reasonable evidence of business status and authority, and we may decline or suspend an account whose eligibility we cannot verify. This declaration does not remove any mandatory right that applies to you regardless of it.

3. The Service and your account

The Service generates, imports, edits, previews, exports and publishes websites and related content using automated and AI-assisted functions. These include website text and code generation, image generation and, where your account shows it, scroll-video generation from your photographs. The features, limits, hosting, support and included credits of your plan are those shown when you choose it. We do not promise that every request will succeed or that generated content will match a particular taste or preference; Section 10 explains that a request that fails costs you nothing.

You control your authorised users, API keys and connected integrations. Keep passwords, access tokens and API keys confidential, tell us promptly at hello@trueowned.com if you suspect misuse, and take reasonable steps to prevent unauthorised use. You are responsible for activity you authorise and for misuse made possible by your failure to protect access. We remain responsible for our own contractual and legal obligations.

4. Your content and our permission to process it

"Customer Content" means everything you or your users submit, import or tell us to process, including prompts, text, code, documents, brand material, photographs, videos and personal data. You keep your rights in Customer Content.

You grant us a non-exclusive, worldwide licence to host, copy, transmit, format, adapt, analyse and otherwise process Customer Content, to generate the Output you request, and to preview, export and publish it as you direct, but only to provide, secure and support the Service and to follow your lawful instructions. This includes using your photographs as keyframes, transforming them and generating intermediate frames, motion and video from them. We may have the service providers listed in the provider register carry out these tasks under confidentiality and data-protection obligations. This permission does not allow us to use Customer Content for unrelated advertising or to train general-purpose AI models.

You must hold the rights and permissions needed for this processing and for the publication you intend, including copyright, adaptation rights and any permission needed from identifiable people, owners of property or trademarks, holders of confidential information and the people whose personal data you submit. Do not submit material that a client or other rights holder has not authorised you to use in this way. You are responsible for giving any notice that people affected by your instructions must receive. The DPA governs the personal data we process for you.

5. Ownership of Output and exports

"Output" means the text, code, images, video and other material generated for you through the Service. As between you and us, once the credits for the generating action have been charged, we assign to you any transferable intellectual property rights we hold in your Output. Where such rights cannot be assigned, we grant you a perpetual, worldwide, royalty-free licence to use, reproduce, modify, distribute and commercially exploit them, subject to applicable law and to the restrictions in these Terms and Schedules 1 and 2.

This does not create intellectual property rights where the law does not recognise them, does not guarantee exclusivity and does not transfer rights that belong to others. Similar or identical material may be generated for other customers. Third-party software, fonts, stock photographs and other licensed material remain subject to their own licences and attribution requirements, which you must keep. For example, Unsplash photographs used in your site must keep the visible "Photo by … on Unsplash" credit, with its links to the photographer's Unsplash profile and to Unsplash, that the Service adds.

We keep our rights in the Service, our generation infrastructure and our pre-existing technology. To the extent our reusable components are included in or installed with a website export, such as the @trueowned/site-runtime package that exported source code uses, we grant you a perpetual, worldwide, royalty-free licence to use, reproduce, modify, host and distribute those components as part of that website and its adaptations, including for your clients, whatever licence notice the component's package carries. This licence does not cover the TrueOwned platform itself or any model weights. Your right to use an export you have generated survives the end of your subscription. Continued managed hosting requires a plan that includes it.

6. Reviewing AI Output

AI Output can contain factual errors, defective or insecure code, invented information or material protected by someone else's rights. We do not warrant that Output is original, unique, protected by copyright, accurate or free of third-party claims. Review and test Output before you use or publish it, including its functionality, security, factual and advertising claims, intellectual property, privacy, accessibility and any rules specific to your sector. The Service does not give professional advice and does not certify that a website complies with the law. This Section does not limit our responsibility for commitments we make expressly or for liability that cannot lawfully be excluded.

7. Acceptable use and third-party AI requirements

You must use the Service and Output lawfully. You must not use them to infringe intellectual property, privacy, personality or other rights; exploit minors; create non-consensual intimate material; impersonate people deceptively; defame or unlawfully harass anyone; distribute malware, phishing or spam; facilitate fraud or violence; or manipulate vulnerable people in a harmful way. You must not use the Service to make unlawful discriminatory decisions, or fully automated decisions that adversely affect individuals. You must not bypass safety systems, access controls, usage limits, provenance information, watermarks or detection measures, and you must not expose our or a supplier's API credentials or infrastructure to anyone not authorised to use them.

The additional use restrictions in Schedules 1 and 2 apply to the features and Output they name, and you must make sure your authorised users comply with them. When you supply affected content to clients or other publishers, pass on the continuing restrictions on use, disclosure and marking, and obtain their agreement to them. You must not evade a restriction by switching accounts, providers or export routes.

We may block a specific action, suspend affected access or remove hosted material where this is reasonably necessary to deal with unlawful use, a material breach, a credible rights complaint or a security risk. Where practicable we will tell you why and give you a chance to fix the problem. We may act immediately where this is needed to prevent harm, comply with the law or protect the Service. Suspension does not entitle us to keep charges we are not lawfully owed and does not displace the DPA.

8. AI marking, disclosure and provenance

The Service marks AI Output so that it can be recognised as machine-generated:

• Website text is generated by Anthropic Claude 5.x models, which embed Anthropic's invisible text watermark in the wording.
• Pages and exports carry an ai-disclosure metadata tag in the page header. GitHub and ZIP exports also contain an AI-DISCLOSURE.md file.
• AI images carry signed C2PA Content Credentials issued by Lynx Group GmbH and IPTC "trainedAlgorithmicMedia" metadata in every published size, and keep the provider's invisible watermark. You can switch on a visible "AI-generated image" caption for each image.
• Scroll videos show a persistent, visible "AI-generated product visualisation" label that you cannot switch off, and carry machine-readable provenance information.

You can check marked files at trueowned.com/verify.

You must keep these marks, watermarks, provenance records and disclosures. If an ordinary edit changes the file or format, keep or re-apply the mark and the disclosure rather than hiding the AI origin. You must not present AI-generated content as authentic human-made or recorded content in a deceptive or otherwise unlawful way.

When you publish or supply image, audio or video content that is a deepfake under applicable law, you must disclose clearly and accessibly that it was artificially generated or manipulated, no later than the audience's first exposure to it. Scroll videos must always carry an express, intelligible statement that they are machine-generated whenever they are shown or distributed, whether or not a statutory deepfake rule applies; the label described above meets this requirement and must stay visible in autoplay, on mobile and in exports. A hidden metadata entry or a general footer link alone is not enough for this disclosure.

When you publish AI-generated or AI-manipulated text to inform the public on matters of public interest, you must give any disclosure the law requires, unless an exception applies, for example because a person has reviewed the text substantively and someone holds editorial responsibility for it. A spell-check alone does not establish that exception.

You are responsible for the notices and publication duties that apply to your own use and for instructing your clients accordingly. We remain responsible for our own duties, including our duty as provider of the AI system to mark its Output. Nothing in these Terms shifts a statutory duty in a way that binds a regulator or an affected person.

9. Prices, subscriptions and cancellation

Fees, taxes, billing currency, billing period, included credits and plan limits are shown before you buy. Subscription fees are payable in advance and renew automatically for the period shown until you cancel. You can cancel in your billing settings or by writing to hello@trueowned.com at any time before renewal. Cancellation takes effect at the end of the paid period, when your account moves to the Free plan; charges already incurred remain payable. Any separate minimum term will be shown before purchase.

You authorise our payment processor, Stripe, to collect the agreed fees and applicable taxes. We will not increase the price of an action after you have confirmed it. We give at least 30 days' notice by email before a change to a subscription price or to the credit price of an action takes effect. A subscription price change applies from your next renewal after the notice period, and you may cancel before that renewal.

10. Credits

What credits are. Credits are a contractual entitlement to use the chargeable functions of the Service. They are not money, a deposit or stored value. They cannot be sold, transferred to another account or exchanged for cash, except where a refund is due under these Terms or mandatory law.

How you get credits. Each paid plan includes a monthly credit allowance, added at the start of each billing month (for annual plans, at the start of each month of the paid year). You can also buy one-time top-up credit packs.

Credits never expire. Unused included credits roll over from month to month without a cap. Purchased credits never expire. When you cancel or downgrade a subscription, your remaining credits stay in your account and remain usable within the limits of the plan you are on.

Closing your account forfeits credits. If you close your account (delete your organisation), your subscription ends immediately, without a refund for the rest of the paid period, and any remaining credits are forfeited without a refund, unless mandatory law requires one. We also state this at checkout. If you only want to stop paying, cancel your subscription instead: your credits then remain usable.

Price shown before you click. Before every chargeable action, the Service shows its price in credits. Where an action is priced by usage, such as AI edits in the editor, it shows the maximum the action can cost. Credits are only ever charged for an action you start with a click or an API request. If the price changes between the moment it is shown and your click, the action is not started and the new price is shown instead. A charge never exceeds the price or maximum shown to you.

You pay only for success. An action is charged only when it delivers its result. If it fails for any reason, including a provider or platform error, a timeout, invalid or unusable output, a rejected request or a cancellation by us, it costs nothing. For usage-priced actions we charge the actual usage of the successful action, never more than the maximum shown. A result that works as requested but does not match your preference counts as a success.

Site generation. The tier price shown covers the generated design directions and the build of your site. If no site gets built, including because the generation session expires after 7 days without a built site, all credits charged for it are returned. If some design directions fail, you can retry them free of charge; there is no partial refund.

Holds for longer actions. For actions that run in the background, such as scroll videos, we hold the credits shown when the action starts. Held credits are not available for other actions but are not yet charged. The hold becomes a charge when the action succeeds and is released when it fails or is cancelled. A hold never lasts longer than 24 hours: if the action has not finished by then, the hold is released and the action costs nothing.

No double charges. Each click or API request is charged at most once. Automatic retries, fallbacks to another model and repeated submissions of the same request are covered by the original charge.

Refunded and disputed payments. If a payment for purchased credits is refunded, the credits it bought are removed from your balance, pro rata for a partial refund. If you dispute such a payment with your card issuer (a chargeback), the credits it bought are removed from your balance while the dispute is open. If the dispute is closed with the payment upheld, so that the funds are returned to us, the credits are restored. If a subscription payment is refunded, the credits it added for the billing period it paid for are removed from your balance, pro rata for a partial refund, and restored if the refund fails or is cancelled. If the removed credits have already been spent, the shortfall is deducted from your balance as credits become available.

Ledger. The Usage page in your account (/usage) shows every credit transaction, including the action, the amount held, the final charge and any release or refund, and you can export it as a CSV file.

Billing corrections. We correct duplicate charges and billing errors. Please report a billing concern to hello@trueowned.com promptly; reporting late does not take away any statutory claim. Apart from the refunds described in this Section, billing corrections and refunds required by law, subscription fees and credits charged for successful actions are non-refundable. This does not exclude remedies for our own non-performance or liability that cannot lawfully be excluded.

11. Third-party services, publishing and hosting

The Service relies on AI providers, hosting, storage, authentication, payment and source-control services. Schedules 1 and 2 name the AI models we use and their terms, and the Privacy Notice and the provider register explain how data flows to these providers. Where you connect an account you hold with a third party, such as your GitHub account, your own contract with that provider also applies. We remain responsible for our own obligations in providing the Service and for our obligations under the DPA concerning our subprocessors.

You decide whether to publish, where to host and whether a GitHub repository is public or private. Check the destination, account permissions and publication settings before exporting or deploying. You are responsible for the content of your published site, its privacy and cookie notices, lawful collection of enquiries and any visitor consent its functions require. Managed hosting is subject to the capacity and acceptable-use limits of your plan.

12. Confidentiality and data protection

Each party must protect the other's non-public business information received through the Service, use it only to perform the contract or exercise rights under it, and disclose it only to people and service providers who need it and are bound by appropriate confidentiality obligations, or where the law requires. Information that is public, independently developed or lawfully received without restriction is excluded. A disclosure required by law must be limited to what is required and, where lawful, notified to the other party.

Our Privacy Notice covers the processing for which we are the controller. The DPA covers personal data we process on your instructions. These Terms give us no right to train AI models on your confidential content or on personal data we process for you.

13. Availability and changes to the Service

We provide the Service with reasonable care. Unless an order promises a service level, we do not guarantee uninterrupted or error-free availability. We may make reasonable changes, carry out maintenance or replace an AI provider, but we will respect your accepted prices, Schedules 1 and 2 and the subprocessor procedure in the DPA. If we permanently withdraw a material paid function during a prepaid period without a reasonably equivalent replacement, you may terminate the affected part and receive a proportionate refund of unused prepaid fees and of purchased credits that can no longer be used, subject to mandatory law.

14. Liability

Nothing in the contract excludes or limits liability for intent or gross negligence, for death or personal injury where exclusion is prohibited, or any other liability that cannot lawfully be excluded or limited. These exceptions apply to every exclusion, cap, disclaimer and limitation of remedies in the contract.

Subject to those exceptions, our total liability arising from the contract is limited to the fees paid or payable by you for the Service in the 12 months before the event giving rise to the claim, and we are not liable for indirect or consequential loss, lost profit or lost anticipated savings. Limitations concerning the processing of personal data remain subject to mandatory law and do not restrict the rights of the people concerned, including under Article 82 GDPR, or the binding terms of an applicable transfer instrument.

15. Third-party claims

If a third-party claim is caused by your culpable breach of your obligations on input rights, unlawful use or publication under these Terms, you must reimburse our reasonable direct defence costs and the amounts finally awarded or agreed with your approval. We must notify you promptly, let you take part reasonably in the defence and mitigate the loss. We may not settle such a claim in a way that imposes an admission, a non-monetary duty or a liability on you without your consent, which you may not unreasonably withhold. You are not responsible for claims caused by our own breach, by changes made outside your instructions or by our fault.

16. Termination, export and deletion

Either party may terminate the contract for a material breach that is not remedied within 14 days after written notice, or immediately where continuing cannot reasonably be expected. You may cancel renewals under Section 9 and close your account at any time in your settings.

Export your sites and content before managed access ends. After your account is closed or the contract terminates, we keep your sites and content for an export window of 30 days; on request to hello@trueowned.com during that window we restore access so that you can export them, unless legal or security reasons prevent this. We then delete them from our active systems within a further 30 days, and remaining backup copies expire within 90 days, as described in the DPA and the Privacy Notice. Records we must keep by law, such as accounting records, are kept only for that purpose and do not allow any other use of your content.

Accrued payment obligations, confidentiality, continuing restrictions on the use of Output and your rights in exports you have generated survive termination. Ending a TrueOwned subscription does not revoke rights already granted in exports.

17. Changes to these Terms

We will give at least 30 days' notice of material changes to these Terms, except where a shorter period is necessary to comply with the law, to address an urgent security risk or to meet a binding restriction from an upstream provider. Changes apply only to the future. For materially new charges, new uses of Customer Content or other changes that require your agreement, we will ask you to accept the new version before it applies to you; until then the affected functions may be unavailable. If an upstream restriction prevents us from continuing a function, we may suspend that function and Section 13 applies. A change to a published policy does not authorise processing that is inconsistent with the DPA.

18. Governing law and courts

The contract is governed by Swiss substantive law, excluding its conflict-of-laws rules and the United Nations Convention on Contracts for the International Sale of Goods. Subject to mandatory places of jurisdiction, the courts of the City of Zurich, Switzerland, have exclusive jurisdiction over disputes arising out of or in connection with the contract. This does not restrict the powers of competent authorities or the non-waivable rights of the people whose data is processed or of other persons.

19. Notices and general provisions

We send contractual notices to the email address of your account contact, and you can send yours to hello@trueowned.com; notices must be in a form that can be kept. Keep your account contact current. If any provision is invalid, the rest of the contract remains valid, and the invalid provision is replaced by one that respects mandatory law and comes closest to the contract's lawful commercial purpose. Not enforcing a provision on one occasion does not waive it for the future.